Best-selling Indian author Chetan Bhagat announced his latest book through a slick promotional video. The new novel – The Girl in Room 105 – and its promotional video, were announced via Facebook Livestream in Mumbai.
The trailer suggests a plot about a boy called Keshav Rajpurohit from a conservative family, who faces an unexpected turn of events when he goes to visit his ex-girlfriend Zara Lone, a Kashmiri Muslim, in her room. The plot also involves a thriller like format – a first for the author. The Girl in Room 105 is a fast-paced, funny and thriller about obsessive love and finding purpose in life against the backdrop of contemporary India.
Chetan said, “We now live in an era of screen-invasion and we have to find innovative ways to reach millions of readers. We thought a good way to create buzz around the book would be to create a slick promotional video that will communicate the storyline and the mood of the novel, to create interest in people to pick up the book.”