‘Why This Kolaveri Di’ sang by actor Dhanush was a viral hit from the day of its release. In six years old, but it has garnered 12.5 crore views, a top official of the online visual content provider said on Tuesday.
“Lot of our signature success started from ‘Why This Kolaveri Di’ six years back. It has received 12.5 crore views and that number is still growing,” Ajay Vidyasagar, Regional Director-Google Asia Pacific.
India had witnessed a surge in YouTube viewership in the past few years, even as rural and small towns made a significant contribution.
Further, “film engagement” on the visual platform stood “neck to neck with Hollywood” and teasers and trailers of recent Tamil hits like ‘Kabali’ and ‘Baahubali’ received 34 million and 22 million hits respectively, he said..