The International Advertising Association has conducted its first-ever World Congress in Kochi which saw an eclectic mix of speakers from around the world. Around 2,000 delegates participated in the World Congress, a three-day event held in Kochi from February 20. IAA is the only global organization representing the interest of the entire marketing and communications industry with well-established presence in over 50 countries.
Reliance Industries Chief Managing Director (CMD) Mukesh Ambani, Unilever Chief Executive Officer (CEO) Paul Polman, Qualcomm CEO Steven Mollenkopf, Infosys non-executive Chairman Nandan Nilekani, Softbank Investment Advisers CEO Rajeev Misra and Sri Sri Ravi Shankar addressed the 44th World Congress of IAA.
Other speakers included tennis legend Andre Agassi, Vijay Amritraj, Alibaba Group Chief Marketing Officer Chris Tung, Facebook’s Vice-President of global marketing solutions Carolyn Everson, co-founder of Skype Jonas Kjellberg and Bollywood legend Amitabh Bachchan and actress Deepika Padukone
The conference theme “Brand Dharma” addressed the entire spectrum of marketing communications. Brands can be a force for good and a force for growth. Their values and views mattered in the present scenario. When Digital has become mainstream and brands should evolve with heritage and reliability being the driving foundation of the brands quoted, Shivakumar, Group executive President and Strategy development, Aditya Birla group.
Watch the session with Humanoid robot Sophia.