Reliance’s JioMusic merged with the global music streaming portal Saavn in a$1 billion-plus deal a few months back. By the end of March, the combined entity was the only music streaming company to make gains in terms of app installs on free internet provider Jana’s mCent browser.
Google Play Music saw the largest share drop of over 1.25 percentage points over the same period.
“Jio’s growth in India comes as little surprise as they have been effective in their strategy to reach large audiences in India with massive volumes of regional content,” said Nathan Eagle, Jana founder and CEO. “This, combined with the company’s ability to offer cheap data plans, makes the content highly accessible to millions.”