We are familiar with the slogans like “Yeh Dil Maange More” and “Oye Bubbly” “Nothing official about it” from Pepsi ads.it was quick and huge hits. Ever thought whose creative mind was behind it? Well it was none other than the beautiful Anuja Chauhan.
She is an Indian author and advertiser, hailed as ‘the best writer of the Indian commercial fiction genre.’ Also the only Indian to feature on the prestigious One Show Jury for the year 2011.
She worked in the advertising agency, JWT India, for over 17 years, she resigned after serving there as the vice-president and executive creative director, before resigning in 2010 to pursue a full-time literary career.
Over the years she worked with big brands like Pepsi, Kurkure, Mountain Dew and Nokia, creating much memorable slogans like Pepsi’s “Nothing official about it” campaign and advertising slogans such as Pepsi’s “Yeh Dil Maange More”, “Mera Number Kab Aayega” and “Oye Bubbly”, Darr ke Aage Jeet Hai for Mountain Dew, Tedha Hai par Mera Hai for Kurkure, “Be a Little Dillogical”, for Lays Chips and KitKat Break Banta Hai for Nestle Kit Kat.
As a writer, she is best known for her best-selling, contemporary “rom-com” novels, The Zoya Factor (2008), Battle For Bittora (2010), Those Pricey Thakur Girls (2013), The House That BJ Built (2015) and “Baaz” (2017)
At the age of 33, she had already become one of the youngest vice-presidents in JWT, and was known for her penchant for “simple solution to a complex advertising problem”, with clutter-breaking ideas.