This is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, ad veteran Ambi Parameswaran examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. The book according to author is a balance between what the experienced adman/adwoman would like to read and what the young expect from a book of this kind.
Ambi, former CEO and executive director (and subsequently, advisor), FCB Ulka, has over 35 years of industry experience. Today, he spends his time consulting with brands and teaching at IIM Calcutta. His clients hail from the healthcare, food retail and consumer products space; he also mentors several start-ups, run by 20-somethings looking for professional guidance. They respectfully call him “Uncle.”