Penguin Random House India in association with Walking Book Fairs, celebrates 30 years of publishing in India. A new avatar of the Penguin on Wheels taking rounds in the cities was an exciting sight for the readers.
As their motto says “Keep Reading”, Penguin on Wheels exclusively offers books to readers at 30% special discount to motivate reading and enable access to a larger group of readers.
The wagon has a wide range of several classics and many books from celebrated authors such as, Khushwant Singh, Roald Dahl, Ruskin Bond, Vikram Seth, Arundhati Roy, Gabriel Garcia Marquez, Anita Desai, Amitav Ghosh amongst many others.
“2017 is a landmark year for us as we complete 30 remarkable years in publishing in India. Our vision has been to take books to a large cross section of readership and the campaign ‘Keep Reading’ was a natural extension of this idea. The collaboration with Walking Bookfairs helped us capture this thought process in an innovative format and the growing popularity of this campaign amongst our readership has been very heartwarming for us as an organization” says Neha Punj, Manager – Marketing and Publicity, Penguin Random House India.