A week into its launch in the Indian market, the Swedish music streaming platform, Spotify has hit a user base of one million. Spotify’s debut in India has been a much awaited one. The country growing digital with an estimated 481 million active Internet users and increased smartphone usage, the consumption of digital content including music is in a better frame now.
In India, Spotify is competing against the major music streaming apps like Gaana, Jiosaavn and Wynk Music. The surge in their user base with one week into its launch has sent a green signal to this Swedish firm. With a redesigned version of the app for Indian users, it offers close to40 million songs and 3 billion playlists. Keeping the user experience in mind, they are working on a platform for podcasts as well.
Spotify is currently available as an ad-supported free-service and as a premium subscription driven account. With an exclusive subscription pack for students, they are prepared to cater to the needs of a price-sensitive Indian market. A yearly subscription would cost INR 1,189 (INR 99 per month) and a monthly subscription at INR 119 per month.
Identifying the music base in vernacular languages it offers a custom-built experience with a city-based playlist and multi-language recommendation with plans to venture into tailored updations for the regional users.