Think twice if you are one among those who check updates and notifications in social media even while driving and eating.
According to a new study published in Journal of Management Information Systems, whenever there is an imbalance between two cognitive-behavioral systems in the human brain, there is a higher rate of problematic use of social networking sites (SNS).
‘Researchers applied the dual system perspective, an established theory in cognitive psychology and neuroscience, which holds that humans have two different mechanisms in their brain that influence their decision-making’, explained Hamed Qahri-Saremi, the study’s lead author.
He said, “System one is automatic and reactive, quickly triggered, often subconsciously, in reaction to stimulus such as a sight of or notifications from social media. System two is a reflective, reasoning system that moves more slowly, regulates cognitions, including the ones generated by system 1, and controls behavior. The second system can help individuals control impulses and behaviors that are not in their best interest.”