We all enjoy a little bit of music and titbits of news, gossip and entertainment on the go. Before the era of Spotify, Gaana, Netflix and Prime, our go-to was radio. We’d twiddle the dials on the radio, shifting between channels until we landed on something that suited our mood. The announcers, baptized as RJ’s and their dedicated listeners would fill in the silence of our drives, with their conversations. We’d listen to strangers dedicate songs to their loved ones, share a little bit of their joy and sorrow, and smile to ourselves. If one of our favourites played on the radio, we’d crank up the music in delight.
Certainly, radio is not the voice of the decade anymore but the show isn’t over yet. Even after technology have been playing its best hands at swaying it off the play. Radio, stronger than its age hasn’t taken in the rivalry but joined hands with its contenders to take the shape of mobile applications and internet streaming. What we witness now is a refined and updated version of what was once a habit.
Millennials may not reminiscence an association with the radio but rewind a few years and we witnessed the break of dawn with the first program for the day on the radio. It was the most accurate clock available in the house with the tasks adjusted according to the timings of the program. Before ‘video’ made plans to ‘kill the radio star’ which it didn’t completely succeed in, radio served as the only resource that brought the world home. One didn’t have to worry about fake news or bother sharing these either. It brought politics, entertainment and sports even books, similar to audiobooks except that they were serialized and one would eagerly wait for the next episode. Instead of offering it all at once and losing its relevance like Viber did, the radio upgraded itself slowly like Whatsapp, branching out with different updates. Sure, it cannot be compared with the services a smart phone offers but radio, once an essential gadget, has not let itself lose its relevance.
One thing’s for sure – Radio educates and entertains without letting us pause, we are always on the move. It conveniently breaks the monotony of the work we are steeped in.